Advergaming: Advertising through video games

The practice of using video games to promote a particular product or an organization is known as “Advergaming”. Wired magazine first used this term in a column to describe the commissioning of free online games by large companies, in 2001. There are three categories of Advergaming: ATL Advergaming, BTL Advergaming and TTL Advergaming. ATL Advergaming … Read more

Blogging: Advertising for Free

Advertising for free seems like an impossible thing when heard. But there are several ways by which the cost of advertisement can be conserved, with the help of some imagination and creativity. A business wanting to advertise, can write articles related to their field of expertise that can be submitted to media and publications having … Read more

Why Advertisers Support Adsense

Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. As their budget increases, their position increases, and as their … Read more